When Jeremy Clarkson banned anything non-British from his pub, The Farmers Dog, he didn’t just start a barroom debate. He kicked off a full-blown ketchup cliff-hanger. Months without the nation’s favourite red stuff… until mid-2025, when the Isle of Wight’s...
In an era saturated with content, algorithms, and short attention spans, very few brands – or people – can command attention quite like Taylor Swift. Whether she’s filling stadiums during her record-breaking Eras Tour or rewriting the rules of music ownership, Taylor...
The return of print marketing In an age where digital transformation has become the norm, many marketers have shifted their focus solely to digital platforms and away from print marketing. However, recent trends suggest that print may be regaining its lost...
As customer expectations continue to rise in a fast-paced digital world, companies are turning to Artificial Intelligence (AI) to revolutionise their customer service efforts. AI proves to be a game-changer, enabling organisations to not only meet but exceed customer demands.
In this article we delve into the importance of voice search optimisation, best practices and why it’s relevant for B2B organisations.
In this blog article Fresh Nous Director, Celia Felgate, reflects on the existing and new things taking CX by storm in 2024. Discover the big 5 customer experience trends to watch this year.
In this blog article. we discuss the significance of online reviews, the challenges posed by fake reviews as well as the responses being taken to combat them.
In this blog article, we’ll discuss the differences between B2B and B2C personas and how to create a B2B personas that will help you unlock more conversions.
Customer Journey Mapping has become an incredible tool for envisioning the customer’s experience, but why? How do you create them and what is the best way of going about it? Why journey map? Journey Mapping is an essential tool when it comes to understanding the...
The term “everything Customer” was first coined by the ever-insightful Don Scheibenreif of Gartner at their European symposium a little over 12 months ago. The term was used to capture the far-reaching audience who can now be satisfied by a multi-experience platform...
Discover Fresh Nous successes, challenges and adventures on our Case Studies page.
As customer experience specialists we have a bespoke approach to CX programmes. We’ll work with you, sharing our tools in journey mapping, customer insight discovery and communication strategy to help you build the optimum experience for your stakeholders.
