In this blog article, we’ll discuss the differences between B2B and B2C personas and how to create a B2B personas that will help you unlock more conversions.
Customer Personas: B2B vs B2C
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Fresh Nous Customer Experience Articles
Customer Journey Mapping – Part 1
Customer Journey Mapping has become an incredible tool for envisioning the customer’s experience, but why? How do you create them and what is the best way of going about it? Why journey map? Journey Mapping is an essential tool when it comes to understanding the...
What CX Leaders Need to Know About the ‘Everything Customer’
The term “everything Customer” was first coined by the ever-insightful Don Scheibenreif of Gartner at their European symposium a little over 12 months ago. The term was used to capture the far-reaching audience who can now be satisfied by a multi-experience platform...
Making customer insight count – the four pillars of success
Customer insights are what reveal the real truths about customers. They tell us what our customer think of us, what they need from us and how we should be responding. They are invaluable in shaping well-informed customer experiences, successful sales strategies and...
Customer journey mapping – lots of people talk about it but what is it and what does really matter?
Well, we’ve put together a short video which we think does a pretty good job of introducing this super useful tool. Customer journey mapping is the single best way to review and improve the experience of your customers (and...
How to revise your customer journey maps to help you get ready for the new normal
The physical customer experience many of us are offering our customers today is not the one we planned to. For those organisations who had embarked on customer experience programmes and customer journey mapping we might feel like we’ve had a wasted effort, that the...
The four big reasons why small acts matter in Customer experience
Whilst the ‘big picture’ is what we all need to see we’ve got great news – there are little things that matter just as much and here are our 4 top reasons why small actions matter in the big picture of customer experience. Meeting rooms awash with teams busy...
What can businesses learn from the field of play?
There’s often a dichotomy between the way sports clubs treat their fans and how they prepare their players for action. While many businesses yearn to convert their customers into fans, sports clubs too readily treat their fans like transient customers. So why risk...
So, what’s in store for Customer Experience in 2021?
Well, 2020 has certainly been a year of surprises so, it’s with some trepidation, that we consider the possibility of predicting anything of what 2021 has in store for us. But with a positive mindset in place let’s give it a try.
Utilise Customer Experience to navigate the new normal
With the unprecedented climate that organisations large and small find themselves operating in over recent days and weeks, the role of customer experience led initiatives and audience insight need to become the cornerstone of business decision making. BAU is no longer...
Read our Case Studies
Discover Fresh Nous successes, challenges and adventures on our Case Studies page.
What is a Customer Experience Programme?
As customer experience specialists we have a bespoke approach to CX programmes. We’ll work with you, sharing our tools in journey mapping, customer insight discovery and communication strategy to help you build the optimum experience for your stakeholders.
