In this blog article, we’ll discuss the differences between B2B and B2C personas and how to create a B2B personas that will help you unlock more conversions.
Customer Personas: B2B vs B2C
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Fresh Nous Customer Persona Articles
Customer Journey Mapping – Part 1
Customer Journey Mapping has become an incredible tool for envisioning the customer’s experience, but why? How do you create them and what is the best way of going about it? Why journey map? Journey Mapping is an essential tool when it comes to understanding the...
Making customer insight count – the four pillars of success
Customer insights are what reveal the real truths about customers. They tell us what our customer think of us, what they need from us and how we should be responding. They are invaluable in shaping well-informed customer experiences, successful sales strategies and...
Too cute to care for your customers
Customer care is often seen as too touchy-feely for some or just too much effort for others (why do more than the bare minimum?). That’s why your marketing needs nous. Fresh Nous. Focusing on customer care from the get-go will enable you to plan, build and foster...
When it comes to knowing your customers is their gender still relevant?
Whenever we begin customer experience type projects, one of the key ingredients for success is the creation of a set of clearly defined customer personas. Unlocking what we know about our customers and prospects; who they are, how they behave and what they need from...
Do you think like a Customer?
If you’re a business owner, you probably think you know your business inside out. What about outside in? When was the last time you looked at your business through the eyes of a customer? Seeing things from a different perspective enables you to create effective...
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Discover Fresh Nous successes, challenges and adventures on our Case Studies page.
What is a Customer Experience Programme?
As customer experience specialists we have a bespoke approach to CX programmes. We’ll work with you, sharing our tools in journey mapping, customer insight discovery and communication strategy to help you build the optimum experience for your stakeholders.
