In this blog article, we’ll discuss the differences between B2B and B2C personas and how to create a B2B personas that will help you unlock more conversions.
Customer Personas: B2B vs B2C
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Fresh Nous Marketing Strategy Articles
Customer Journey Mapping – Part 1
Customer Journey Mapping has become an incredible tool for envisioning the customer’s experience, but why? How do you create them and what is the best way of going about it? Why journey map? Journey Mapping is an essential tool when it comes to understanding the...
What CX Leaders Need to Know About the ‘Everything Customer’
The term “everything Customer” was first coined by the ever-insightful Don Scheibenreif of Gartner at their European symposium a little over 12 months ago. The term was used to capture the far-reaching audience who can now be satisfied by a multi-experience platform...
Customer journey mapping – lots of people talk about it but what is it and what does really matter?
Well, we’ve put together a short video which we think does a pretty good job of introducing this super useful tool. Customer journey mapping is the single best way to review and improve the experience of your customers (and...
The four big reasons why small acts matter in Customer experience
Whilst the ‘big picture’ is what we all need to see we’ve got great news – there are little things that matter just as much and here are our 4 top reasons why small actions matter in the big picture of customer experience. Meeting rooms awash with teams busy...
So, what’s in store for Customer Experience in 2021?
Well, 2020 has certainly been a year of surprises so, it’s with some trepidation, that we consider the possibility of predicting anything of what 2021 has in store for us. But with a positive mindset in place let’s give it a try.
Why rewarding loyal customers matters more than finding new ones.
Most businesses drive and strive to win new custom. Sales, sales, sales - it’s a seemingly never-ending process. So, ask yourself this question: Do you know how much it costs your business to find a new customer? All that marketing, advertising, collateral – print or...
Tis the season to be jolly……..fa la la la……..Christmas adverts!
OK, so whilst we focus our energies on practical marketing that doesn’t cost the earth we’re still marketers and so we can’t help but allow ourselves to get a little caught up in the excitement of the Christmas advert battle. So forgive us for the premature...
Droitwich Marketing Agency Toast Awards Nomination
Droitwich based marketing agency, Fresh Nous, have the champagne glasses at the ready as they celebrate their shortlisting in the Herefordshire and Worcestershire Chamber of Commerce Awards. Laura DuPont and Celia Felgate, who set up the business two years ago, have...
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Discover Fresh Nous successes, challenges and adventures on our Case Studies page.
What is a Customer Experience Programme?
As customer experience specialists we have a bespoke approach to CX programmes. We’ll work with you, sharing our tools in journey mapping, customer insight discovery and communication strategy to help you build the optimum experience for your stakeholders.
