Authority, Trust, Relevance: the three signals AI uses to decide which businesses to recommend. Learn how to get recommended by AI.
How to Get Your Business Recommended by AI in 2026
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Fresh Nous Marketing Strategy Articles
A Fresh Take on AI at TechFest 2026
How AI search is changing visibility, reviews and digital PR. Key insights from Fresh Nous at Worcestershire TechFest 2026.
The Great British Ketchup Quest (And What It Teaches Brilliant Marketers)
When Jeremy Clarkson banned anything non-British from his pub, The Farmers Dog, he didn’t just start a barroom debate. He kicked off a full-blown ketchup cliff-hanger. Months without the nation’s favourite red stuff… until mid-2025, when the Isle of Wight’s...
What Brands Can Learn from Taylor Swift: The Art of Customer Experience
In an era saturated with content, algorithms, and short attention spans, very few brands – or people – can command attention quite like Taylor Swift. Whether she’s filling stadiums during her record-breaking Eras Tour or rewriting the rules of music ownership, Taylor...
Is Print Marketing Making a Comeback in 2025?
The return of print marketing In an age where digital transformation has become the norm, many marketers have shifted their focus solely to digital platforms and away from print marketing. However, recent trends suggest that print may be regaining its lost...
Celebrating National Apprenticeship Week 2025
This National Apprenticeship Week 2025, we’re celebrating the incredible journey of our apprentices from learners to leaders—a theme that perfectly reflects the power of apprenticeships in shaping future careers.
How can organisations use AI to deliver better customer service
As customer expectations continue to rise in a fast-paced digital world, companies are turning to Artificial Intelligence (AI) to revolutionise their customer service efforts. AI proves to be a game-changer, enabling organisations to not only meet but exceed customer demands.
Voice Search Optimisation – Best Practice and Strategic Insights
In this article we delve into the importance of voice search optimisation, best practices and why it’s relevant for B2B organisations.
Customer Personas: B2B vs B2C
In this blog article, we’ll discuss the differences between B2B and B2C personas and how to create a B2B personas that will help you unlock more conversions.
Customer Journey Mapping – Part 1
Customer Journey Mapping has become an incredible tool for envisioning the customer’s experience, but why? How do you create them and what is the best way of going about it? Why journey map? Journey Mapping is an essential tool when it comes to understanding the...
Read our Case Studies
Discover Fresh Nous successes, challenges and adventures on our Case Studies page.
What is a Customer Experience Programme?
As customer experience specialists we have a bespoke approach to CX programmes. We’ll work with you, sharing our tools in journey mapping, customer insight discovery and communication strategy to help you build the optimum experience for your stakeholders.
