There’s often a dichotomy between the way sports clubs treat their fans and how they prepare their players for action. While many businesses yearn to convert their customers into fans, sports clubs too readily treat their fans like transient customers. So why risk...
For 2020 we’re introducing a new initiative at Fresh Nous called Fresh Team Time - and we’re hoping that it catches on. Fresh Team Time is a commitment to encourage everyone who works for Fresh Nous to devote work time to making a positive contribution to good causes...
Customer care is often seen as too touchy-feely for some or just too much effort for others (why do more than the bare minimum?). That’s why your marketing needs nous. Fresh Nous. Focusing on customer care from the get-go will enable you to plan, build and foster...
Fresh Nous have many tools in our armoury to create customer experience programmes to help businesses attract and retain customers. The metrics we use to measure customer loyalty are: Whilst Net Promoter Scores (NPS) are often used as the 'go to' for measuring...
Sports fans, just like any other consumers, can often feel they’re being taken for granted. What happens on the pitch, court or on the ice certainly plays a large part in making sure they turn up week after week but in recent years supporters have come to expect more...
Open a door off The Cross in Worcester and you’ll enter a world of Art Deco glamour and sophistication, when steam trains ruled supreme and travellers were treated like valued customers rather than cattle to be herded into crammed carriages. Centenary Lounge, which...
Discover Fresh Nous successes, challenges and adventures on our Case Studies page.
As customer experience specialists we have a bespoke approach to CX programmes. We’ll work with you, sharing our tools in journey mapping, customer insight discovery and communication strategy to help you build the optimum experience for your stakeholders.
