We recently saw an advert claiming that AI can replace an entire marketing team for the price of Netflix. It promised ads, videos, and posts in minutes, with “no team, no stress, no delays, no overthinking”. On the surface, it is exactly the kind of message that will...
The ART Framework: Get Recommended by AI Search in 2026 Search has changed. When someone asks Google, ChatGPT, or Perplexity for recommendations, they don’t get ten blue links anymore – they get a direct answer with two or three businesses mentioned by...
A Fresh Take on AI at TechFest 2026 Yesterday, 19th of February 2026, we were proud to host part of Worcestershire TechFest at Fresh Nous HQ, welcoming a brilliant mix of business owners, technologists and leaders through our doors for “A Fresh Take on AI.” It was...
AI is having a very “new colleague starts on Monday” moment. It’s already in the building, it’s learning fast, and everyone’s half-excited, half-terrified it’s going to rearrange the stationery cupboard and rename it “Office Ops v2.0”. At HubSpot’s AI Share &...
When Jeremy Clarkson banned anything non-British from his pub, The Farmers Dog, he didn’t just start a barroom debate. He kicked off a full-blown ketchup cliff-hanger. Months without the nation’s favourite red stuff… until mid-2025, when the Isle of Wight’s...
by CeliaF | 1717-SepSep-2025202520252025 | AI, SEO
AI is changing how people search. It’s not just about keywords or links anymore. Today, AI search is all about advocacy and answers. For brands and marketers, these are now the two pillars that matter most when planning any digital content strategy. Why AI Search Is...
What HubSpot’s 2025 State of Marketing Means for You Every year HubSpot lifts the lid on what’s really going on in marketing. Their latest State of Marketing report is packed with insight – some exciting, some eyebrow-raising, and all worth knowing if you want your...
In an era saturated with content, algorithms, and short attention spans, very few brands – or people – can command attention quite like Taylor Swift. Whether she’s filling stadiums during her record-breaking Eras Tour or rewriting the rules of music ownership, Taylor...
Laser-focused LinkedIn We were prompted to write this after a fascinating conversation with a client of ours—a bit of a LinkedIn whizz—who approaches the platform with the kind of precision usually reserved for lab experiments. Their methodical, data-led mindset...
The return of print marketing In an age where digital transformation has become the norm, many marketers have shifted their focus solely to digital platforms and away from print marketing. However, recent trends suggest that print may be regaining its lost...
ChatGPT trends this Spring At Fresh Nous, we live for a good trend. Especially when it involves AI, creativity, and a healthy dose of fun, making the ChatGPT Superhero trend was right up our street . As a customer experience agency that’s deeply into tech and...
From Learners to Leaders Celebrating National Apprenticeship Week 2025 It’s National Apprenticeship Week 2025, and we’ve picked our own theme this year, to showcase the journey (our) apprentices take as they evolve on the job – From Learners to Leaders....
The benefits of AI in customer service AI-powered chatbots and virtual assistants have become essential tools for organisations looking to enhance their customer service capabilities. These intelligent systems act as the first point of contact for customers, providing...
Mastering Voice Search Optimisation Hey Alexa, define Voice Search Optimisation…. Voice Search Optimisation (VSO) is the process of enhancing digital content, by tailoring keywords and phrases, to maximise your contents visibility in search results for voice search...
5 CX Trends to Watch in 2024 HNY as the kids say! For me the new year has been ushered in with a chesty cough and more snot than I ever realised was possible to produce. This article about customer experience trends for 2024 was mulling in my head as I sat in the...
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