Authority, Trust, Relevance: the three signals AI uses to decide which businesses to recommend. Learn how to get recommended by AI.
How to Get Your Business Recommended by AI in 2026
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Fresh Nous SEO Articles
The Essential Skills Every Team Needs in the AI Era (And How to Develop Them)
If you’re wondering what skills to prioritise, what new roles are emerging, and how to get your team ready without sparking panic, here’s how we’re helping teams build confidence with HubSpot’s AI tools, agents, and data capabilities.
The Future of SEO For AI – Advocacy and Answers
AI is changing how people search. It’s not just about keywords or links anymore. Today, AI search is all about advocacy and answers. For brands and marketers, these are now the two pillars that matter most when planning any digital content strategy. Why AI Search Is...
Voice Search Optimisation – Best Practice and Strategic Insights
In this article we delve into the importance of voice search optimisation, best practices and why it’s relevant for B2B organisations.
Online reviews: vital feedback or fraud magnet?
In this blog article. we discuss the significance of online reviews, the challenges posed by fake reviews as well as the responses being taken to combat them.
How to improve digital customer experience- 6 steps to success
As customer experience experts we’ve found ourselves talking more and more about the online experience over the last decade. It’s been a steady ramp-up of importance in the broader CEX world. And then came a pandemic. We all retreated into homes and in front of our...
The four big reasons why small acts matter in Customer experience
Whilst the ‘big picture’ is what we all need to see we’ve got great news – there are little things that matter just as much and here are our 4 top reasons why small actions matter in the big picture of customer experience. Meeting rooms awash with teams busy...
What is the weakest link in your customer relations?
Take a look at your business from the outside in If you’re a business owner, you probably think you know your business inside out. What about outside in? When was the last time you looked at your business through the eyes of a customer? Seeing things from a different...
Follow Warriors by walking in your customers’ shoes
Sports fans, just like any other consumers, can often feel they’re being taken for granted. What happens on the pitch, court or on the ice certainly plays a large part in making sure they turn up week after week but in recent years supporters have come to expect more...
Why Google wants us to be more BERT
With Sesame Street celebrating its 50th birthday this year, it seems the AI folks at Google have decided to pay their own tribute to the children’s TV classic with a new algorithm update. Just like the friendly yellow muppet, BERT (which stands for Bidirectional...
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Discover Fresh Nous successes, challenges and adventures on our Case Studies page.
What is a Customer Experience Programme?
As customer experience specialists we have a bespoke approach to CX programmes. We’ll work with you, sharing our tools in journey mapping, customer insight discovery and communication strategy to help you build the optimum experience for your stakeholders.
