Customer Journey Mapping has become an incredible tool for envisioning the customer’s experience, but why? How do you create them and what is the best way of going about it? Why journey map? Journey Mapping is an essential tool when it comes to understanding the...
Well, we’ve put together a short video which we think does a pretty good job of introducing this super useful tool. Customer journey mapping is the single best way to review and improve the experience of your customers (and...
Well, 2020 has certainly been a year of surprises so, it’s with some trepidation, that we consider the possibility of predicting anything of what 2021 has in store for us. But with a positive mindset in place let’s give it a try.
With the unprecedented climate that organisations large and small find themselves operating in over recent days and weeks, the role of customer experience led initiatives and audience insight need to become the cornerstone of business decision making. BAU is no longer...
The customer is supposedly king, yet many businesses treat their customers like paupers. Small wonder they lack loyalty rather than feel like royalty. And there’s a price to pay for keeping ‘em lean and mean. If your customers fail to feast on feeling valued, rewarded...
Having a passion to pursue a career in marketing, I got in touch with Fresh Nous who kindly agreed for me to carry out my work experience with them. I have felt highly privileged to work with such a friendly, conscientious and organised team, who have given me a...
A/B testing (also known as split testing) is a method of comparing two versions. This can be two or more alternative processes, pieces of communications or maybe different website structures. It’s an experiment where alternative versions are shown to different,...
With over 50% of all internet users now accessing a social media network at least once a day organisations of all sizes face little choice as to whether they deal with social media in their businesses. The latest ‘Cisco Connected World Technology Report’ reports that...
With email marketing being seen as a near “free” marketing channel it’s no wonder so many business fire out regular email campaigns to their customer and prospect mailing list. But do these emails get read and are they engaging or turning off your mailing list? But,...
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As customer experience specialists we have a bespoke approach to CX programmes. We’ll work with you, sharing our tools in journey mapping, customer insight discovery and communication strategy to help you build the optimum experience for your stakeholders.
