Finding out what makes your audience tick
It would seem obvious to say that knowing your customers and prospect audiences is important yet so many organisations make assumptions about their customers, looking only internally for insights to drive the product portfolio, service offering and brand positioning.
We help brands look externally, undertaking customer research, market insight and competitor analysis. We interpret our findings and help our clients shape their propositions and messaging to resonate with their target market and keep ahead of market trends.
Market and Insight
Understanding the context of the wider market you’re operating in can influence your brand direction, product mix and marketing decisions. We can support you by evaluating a wealth of data from the public domain to find trends and opportunities.
From our market insight we can also unearth competitor intelligence and steer customer research in a more targeted way. Whilst many organisations believe they know and understand their competitors we find that our competitor insight usually turns up some surprises. Most usually this is because our approach will uncover new competitors – those who are solving a similar challenge for the end user but maybe in an alternative way.
Customer Research
Over the last 20 years, market research has transformed beyond recognition as we appreciate the different ways it is possible to gather feedback from your target audiences.
From simple online surveys to longitudinal studies or, more traditional research groups our expert team can help you uncover the needs of your customers and turn those learnings into actionable outcomes.
Unlocking Insight
Whilst sourcing new information about customers and your broader market is hugely valuable, it is all too easy to overlook the insights that exist within your business already.
From customer notes, average basket information and contact rate to complaint verbatim and loss reason data, there is a good chance you are already well placed to create accurate customer personas {hyperlink to personas bookmark]. Our team will help you uncover and interpret the data and insight you already hold, giving you new and valuable observations.
Ready to use market and customer insights to improve CX? Drop us a line!
Our Insight and Research Work
Brand Values Research
We love it when a brand want to reflect the needs and drivers of their customers through a set of values. We can facilitate a research programme, which combines qualitative and quantitative methods with your customers and prospects along with internal stakeholder inputs. We’ll help you shape your customer promises into meaningful statements that elevate your brand above soundbites and into a space that reflects your audience sentiment.
State of the Market Report
Want to know all about the universe you operate? Then set us on a mission to create you one of our State of the Market reports. Making use of existing information from your industry including trend data and growth forecasts we’ll provide you with useable insight which will enrich your understanding of the market you operate in and leave you better placed to make informed decisions.
UK Customer Experience Award Winning Agency
Winner, winner chicken dinner! We've won an award in the Outsourcing category alongside one of our clients, which goes to show how well we work as an extension of your business. You can trust your customer experience project is in safe hands.
Discover our Knowledge Hub
Read articles written by our experts on topics like customer experience, digital marketing, customer acquisition, customer journey mapping and many others.
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What is A/B Testing
A/B testing (also known as split testing) is a method of comparing two versions. This can be two or more alternative processes, pieces of communica...
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When it comes to knowing your customers is their gender still relevant?
Whenever we begin customer experience type projects, one of the key ingredients for success is the creation of a set of clearly defined customer pe...
Customer Personas: B2B vs B2C
In this blog article, we’ll discuss the differences between B2B and B2C personas and how to create a B2B personas that will help you unlock more conversions.