Ads
Paid advertising works when every pound is accountable. We plan, run and optimise PPC campaigns across Google, LinkedIn and Meta so your budget goes further and your results are measurable.
PPC Management: Google, LinkedIn and Meta Ads
PPC, or pay-per-click advertising, puts your business in front of the right people at the right moment on the platforms they use most. Whether that is Google Search when someone is actively looking, LinkedIn when they are in a professional mindset, or Meta when they are browsing, paid advertising gives you precise control over who sees your message and when.
Unlike organic marketing, PPC delivers visibility immediately. But speed without strategy is expensive. The difference between a campaign that drains budget and one that drives results comes down to targeting, creative, and the data you collect. Getting conversion tracking right from the start is what separates campaigns that look busy from campaigns that actually work.
We are analytical marketers, not just ad managers. We set campaigns up with proper conversion tracking in place so every click, form fill and enquiry is attributed correctly. We test, measure and refine based on real data, and we report in plain English so you always know exactly what your money is doing.
Google Ads: reaching people ready to act
Google Search puts your business in front of people who are actively looking for what you offer. We manage the full process: keyword research, ad copy, bid strategy and ongoing optimisation. We also run Performance Max campaigns where appropriate, and we always have conversion tracking set up correctly so you can see exactly what each campaign is delivering.
LinkedIn and Meta: paid social that earns its place
LinkedIn is the most effective paid channel for reaching business decision-makers. Meta reaches a broader audience across Facebook and Instagram. We run both, and know the difference: the creative formats that work, the audience targeting that converts, and the budgets that make sense at each stage of the customer journey.
Conversion Tracking: keeping track of results and ROI
Most ad accounts have conversion tracking set up incorrectly, or not at all. We audit, fix and build tracking setups so every campaign has clean, reliable data behind it. That means you can trust your numbers, make better decisions, and stop spending on activity that looks good on a dashboard but does not deliver in the real world.
Let us help design and manage your PPC strategy
Our PPC Management Work
Google Ads Management
We plan and manage Google Search and Performance Max campaigns, from keyword strategy and ad copy through to bid management and monthly reporting.
LinkedIn Paid Advertising
We run targeted LinkedIn campaigns designed to reach the decision-makers your business needs to connect with, using formats and budgets matched to your goals.
Meta Ads Management
We create and manage Facebook and Instagram campaigns across awareness, consideration and conversion objectives, with creative and targeting refined through ongoing testing.
Conversion Tracking Setup and Testing
We audit, build and test conversion tracking across your ad platforms and website so your data is reliable and your campaigns are optimised against outcomes that matter.
Want to know if your ad budget is working?
Book a free discovery call and we will review your current paid advertising setup, or talk through where PPC could fit into your marketing mix.
Discover our Knowledge Hub
Read articles written by our experts on topics like customer experience, digital marketing, customer acquisition, customer journey mapping and many others.
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