A/B testing (also known as split testing) is a method of comparing two versions. This can be two or more alternative processes, pieces of communications or maybe different website structures. It’s an experiment where alternative versions are shown to different,...
OK, so whilst we focus our energies on practical marketing that doesn’t cost the earth we’re still marketers and so we can’t help but allow ourselves to get a little caught up in the excitement of the Christmas advert battle. So forgive us for the premature...
With over 50% of all internet users now accessing a social media network at least once a day organisations of all sizes face little choice as to whether they deal with social media in their businesses. The latest ‘Cisco Connected World Technology Report’ reports that...
We’re always really careful not to sound like we’re straight out of a textbook but we want to share with you one term we love and that is ‘Customer Personas’. Some people call these ‘Marketing Personas’ and they, quite simply can be brilliant. The team at Krux, a...
It could easily be a conversation with my seven year old “Make sure you spend as much time listening as talking”, “Pay attention, you might miss something important” or, “If you listen you might find out something really interesting” and so on. I’m sure we all do...
With over 50% of all internet users now accessing a social media network at least once a day organisations of all sizes face little choice as to whether they deal with social media in their businesses. The latest ‘Cisco Connected World Technology Report’ reports...
Droitwich based marketing agency, Fresh Nous, have the champagne glasses at the ready as they celebrate their shortlisting in the Herefordshire and Worcestershire Chamber of Commerce Awards. Laura DuPont and Celia Felgate, who set up the business two years ago, have...
With 14 days left till the last recommended posting day, how many of us are still sending Christmas cards? The sincerity that a hand-written card offers seems to be still usurped by the use of Facebook. People have started to dread the task with many...
GDPR – The new European personal data regulations come into force in 2018 – and SMEs need to be ready. Even though it comes into place as the UK enters the process of uncoupling from the EU, it is still to become British law. What does General Data Protection...
The General Data Protection Registration (GDPR) is likely to change the way many businesses collect and communicate with their customers very soon. As stated on ICO (Information Commissioner’s Office) website: “Consent under the GDPR must be a freely given, specific,...
With Google providing so many great tools to help us all analyse our websites for free it’s easy to find yourselves getting lost stepping through the stages of setting them all up. But, even once you’ve managed to do that, you can be overwhelmed with knowing what’s...
The Oxford English dictionary defines journey as “an act of travelling from one place to another” but I’m beginning to feel like it’s also becoming synonymous with a growing breed of business coaches as a necessary cornerstone for any keynote speech. Now,...
With email marketing being seen as a near “free” marketing channel it’s no wonder so many business fire out regular email campaigns to their customer and prospect mailing list. But do these emails get read and are they engaging or turning off your mailing list? But,...
Getting double the number of characters per tweet surely should be something to celebrate…..shouldn’t it? The endless frustrations of editing, cutting words, cursing hashtags and re-writing tweets because you’re just 4 characters over the limit are no more so why...
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