Our Knowledge Hub | Fresh Nous

Can AI Replace a Marketing Team?

We recently saw an advert claiming that AI can replace an entire marketing team for the price of Netflix. It promised ads, videos, and posts in minutes, with “no team, no stress, no delays, no overthinking”. On the surface, it is exactly the kind...

How to Get Your Business Recommended by AI in 2026

Authority, Trust, Relevance: the three signals AI uses to decide which businesses to recommend. Learn how to get recommended by AI.

A Fresh Take on AI at TechFest 2026

How AI search is changing visibility, reviews and digital PR. Key insights from Fresh Nous at Worcestershire TechFest 2026.

The Essential Skills Every Team Needs in the AI Era (And How to Develop Them)

If you’re wondering what skills to prioritise, what new roles are emerging, and how to get your team ready without sparking panic, here’s how we’re helping teams build confidence with HubSpot’s AI tools, agents, and data capabilities.

The Great British Ketchup Quest (And What It Teaches Brilliant Marketers)

When Jeremy Clarkson banned anything non-British from his pub, The Farmers Dog, he didn’t just start a barroom debate. He kicked off a full-blown ketchup cliff-hanger. Months without the nation’s favourite red stuff… until mid-2025, when the Isle...

The Future of SEO For AI – Advocacy and Answers

AI is changing how people search. It’s not just about keywords or links anymore. Today, AI search is all about advocacy and answers. For brands and marketers, these are now the two pillars that matter most when planning any digital content...

What HubSpot’s 2025 State of Marketing Means for You

What HubSpot’s 2025 State of Marketing Means for You Every year HubSpot lifts the lid on what’s really going on in marketing. Their latest State of Marketing report is packed with insight – some exciting, some eyebrow-raising, and all worth knowing...

What Brands Can Learn from Taylor Swift: The Art of Customer Experience

In an era saturated with content, algorithms, and short attention spans, very few brands – or people – can command attention quite like Taylor Swift. Whether she’s filling stadiums during her record-breaking Eras Tour or rewriting the rules of...

Can a Scientific Approach Can Supercharge Your LinkedIn Activity?

Laser-focused LinkedIn We were prompted to write this after a fascinating conversation with a client of ours—a bit of a LinkedIn whizz—who approaches the platform with the kind of precision usually reserved for lab experiments. Their methodical,...

Is Print Marketing Making a Comeback in 2025?

The return of print marketing In an age where digital transformation has become the norm, many marketers have shifted their focus solely to digital platforms and away from print marketing. However, recent trends suggest that print may be...

Spring 2025 AI trends

ChatGPT trends this SpringAt Fresh Nous, we live for a good trend. Especially when it involves AI, creativity, and a healthy dose of fun, making the ChatGPT Superhero trend was right up our street . As a customer experience agency that's deeply...

Celebrating National Apprenticeship Week 2025

This National Apprenticeship Week 2025, we’re celebrating the incredible journey of our apprentices from learners to leaders—a theme that perfectly reflects the power of apprenticeships in shaping future careers.

How can organisations use AI to deliver better customer service

As customer expectations continue to rise in a fast-paced digital world, companies are turning to Artificial Intelligence (AI) to revolutionise their customer service efforts. AI proves to be a game-changer, enabling organisations to not only meet but exceed customer demands.

Voice Search Optimisation – Best Practice and Strategic Insights

In this article we delve into the importance of voice search optimisation, best practices and why it’s relevant for B2B organisations.

Customer Experience Trends for 2024

In this blog article Fresh Nous Director, Celia Felgate, reflects on the existing and new things taking CX by storm in 2024. Discover the big 5 customer experience trends to watch this year.

Browse our Knowledge Hub

Our team is perfectly formed, with experts across multiple areas of marketing, including CX, digital marketing, advertising, SEO and more. Flick through our knowledge hub – with carefully-written content made by our team.

If you want quick refreshers and new perspectives, we have plenty to share.