A/B testing (also known as split testing) is a method of comparing two versions. This can be two or more alternative processes, pieces of communications or maybe different website structures. It’s an experiment where alternative versions are shown to different,...
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What is a Customer Experience Programme?
As customer experience specialists we have a bespoke approach to CX programmes. We’ll work with you, sharing our tools in journey mapping, customer insight discovery and communication strategy to help you build the optimum experience for your stakeholders.