The Fresh Nous team recently attended the Herefordshire & Worcestershire Chamber of Commerce Business Expo. Events like this are really important to us and we love exhibiting at these events. They give us a fantastic opportunity to meet new people, to talk to and get to know the people behind the businesses, share contacts and build connections.
And, as if we needed more reasons, exhibitions also give us an excuse to get creative. Being a creative team – we relish the opportunity to come up with new and exciting stands ideas that will ensure we stand out and leave a lasting impression on the people we meet. This year was no expectation, as we launched our #marketingmix campaign. The idea was to come up with a new way to show people the various services we offer, how did we do this? With jelly beans of course!
The idea was to offer visitors a small personalised bag filled with jellybeans, each jellybean was assigned a “Marketing service” so the yellow jelly bean was “Marketing Assets” for example. Alongside their bag of beans visitors were also given a small capsule, and in that capsule was small fold out menu. Which explained which of our services went into creating the various marketing solutions we offer (all presented as jelly beans recipes). This helped to give the visitors who came to our stand a better and clearer understanding of what we do and just how many different aspects there are in the marketing mix, and all this whilst having fun and eating sweets too!
The day, we believe, was a resounding success. We received a lot of positive feedback about the stand and how engaging the idea had been. The objective of the day was to start as many conversations as possible with the visitors and it certainly supported us in doing that. We’re are now eagerly awaiting the next event so that we can carry on with the campaign and share it with many more people.