What have CIM identified as the top marketing trend predictions for 2017? Well, in 2016, Pokemon really did GO worldwide proving that marketeers need to be able to embrace the blurred lines of reality and the virtual world.
CIM have also reminded the more mature marketers amongst us of the presence of a generation that have never lived in a world without a digital 24 hour heartbeat. Ignore Generation Z at your peril!
Read the full CIM article for more marketing trend predictions for this year.